Since joining The Vitamin Shoppe in August 2018, Sharon M. Leite has led a revitalization plan while also navigating the omnichannel health and wellness retailer through the many challenges of Covid-19.
Her strategy has rigorously focused the company and its teams on the brand pillars of industry-leading quality and innovation in products and services; innovation across the customer experience; and expertise that drives trust and confidence from consumers.
These pillars embody The Vitamin Shoppe’s mission to help provide lifelong wellness support to its communities, while empowering customers to become their best selves, however they define it. This has been especially true during the past year of the Covid-19 pandemic.
“Consumers are looking for trusted brands, efficacious products and accurate information more than ever during this uncertain time. We believe that general health and wellness concerns, including immunity support, will remain top of mind for consumers well into the future. Many of the consumer behaviors that developed during the pandemic have become ingrained lifestyle behaviors. Whatever journey our customer is on, we are there to help them achieve lifelong wellness,” said Ms. Leite.
The Vitamin Shoppe’s strategies and execution of its mission has generated positive results, with third quarter 2020 comp-store sales up 8.6 percent. The Secaucus, New Jersey-based company, a subsidiary of Franchise Group Inc., operates more than 715 stores under The Vitamin Shoppe and Super Supplements banners, as well as a direct-to-consumer business at www.vitaminshoppe.com. The product assortment includes vitamins, minerals, specialty supplements, herbs, sports nutrition, homeopathic remedies, green living products, and natural beauty aids