Sara Price

- ACTUALLY

Profile

I am a rebellious optimist motivated by passionate impatience and righteous anger.

I am passionate about the need for change in the world.

I am impatient for that change to happen.

I am angry that the people who are out there trying to make a difference are often the least well rewarded and valued.

I began my career in the Westminster Parliament. There I learnt about the corridors of power; how deals were made in smoke-filled rooms and that the ability to communicate is THE core skill required to truly make a difference and create change.

I dedicated 20+ years to helping people, organisations and brands to communicate better through campaigning, PR, advertising and marketing. I co-founded one of London’s most successful independent communications consultancies and advised some of the largest companies and charities in the world from UNICEF to Avon, from Kellogg’s to Variety. I supported fledging space missions and incredible start-ups like Starling Bank.

But that passionate impatience and righteous anger was unabated!
And so, in 2019, I started Actually.
We work exclusively with purpose-led business owners and coaches – people who want to create change and make a decent living and who often struggle with the false belief that you have to choose between profit and purpose.