CEO Today - Global Awards 2024

What was the pivotal moment or decision that led you to create AKAL Mortgages Inc., and how has this foundation influenced the company’s ethos and approach? The pivotal moment leading to AKAL Mortgages Inc.’s creation stemmed from recognizing a gap in the mortgage industry, especially in serving diverse communities. Many struggled to access financing, particularly immigrants or those with non-traditional financial backgrounds. Sensing an opportunity, the founders established a brokerage prioritizing inclusivity, accessibility, and personalized service. Inclusivity drives the company’s commitment to a diverse clientele, ensuring all feel valued. Accessibility simplifies the mortgage process, offering guidance and readily available information. Personalized service tailors offerings to individual needs. These principles underpin AKAL Mortgages Inc.’s ethos, fostering growth and success in the industry by addressing community needs effectively. Facing the mortgage industry’s challenges, including fluctuating regulations and economic conditions, what strategies has AKAL Mortgages employed to thrive? To thrive amidst the challenges of the mortgage industry, AKAL Mortgages Inc. has adopted a multifaceted approach. Firstly, the company prioritizes adaptability, staying ahead of regulatory shifts and economic trends by updating processes and embracing new technologies. Secondly, diversification mitigates risks with expanded product offerings and clientele. Thirdly, fostering strong relationships with clients and stakeholders enhances trust and resilience. Fourthly, continuous learning ensures staff readiness for industry evolution. Fifthly, technology integration optimizes operations and client experiences. Lastly, robust risk management safeguards against uncertainties. These strategies collectively fortify AKAL Mortgages Inc., positioning it not just to endure but to thrive amidst industry challenges, ensuring sustained success and resilience. With AKAL Mortgages Inc. being recognized at the CEO Today Global Awards, what does this achievement signify for you and your team? The CEO Today Global Awards recognition marks a significant achievement for AKAL Mortgages Inc. Firstly, it validates the exceptional leadership and dedication of the CEO and team, affirming their pursuit of excellence in the mortgage industry. Secondly, the award enhances the company’s reputation, positioning it as a premier industry leader capable of delivering outstanding service. Thirdly, it motivates the team, boosting morale and encouraging continued excellence. Additionally, the award distinguishes AKAL Mortgages Inc. from other companies in a competitive market, attracting new opportunities and validating its strategic approach to business operations. Ultimately, it underscores the company’s achievements and potential for sustained growth within the mortgage industry. Could you share an instance where your leadership and decision-making had a significant impact on AKAL Mortgages’ direction or success? My leadership at AKAL Mortgages Inc. made a pivotal impact through the strategic decision to invest in technology, enhancing both operational efficiency and customer experience. Recognizing technology’s increasing significance in the mortgage industry and clients’ expectations for seamless services, I spearheaded the evaluation and implementation of new technology solutions. This involved extensive research, collaboration with providers, and aligning technology with company objectives. The implementation of new lead management “Robust risk management safeguards against uncertainties.” CEO Today Global Awards 2024 - CANADA - - 77 -

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