- 65 - ‘thriving’ as what will be beneficial now and generations from now.” As such, the EDC has crafted its program of work to prioritize small business support, workforce development, and downtown initiatives over large corporate attraction strategies. While incentives are recognized as a necessary tool in modern economic development, Marble Falls is very judicious in its approach. Even though the EDC has land to sell and a healthy balance sheet, there are no sales quotas or highpressure metrics—just patient support for the long game. This approach has led to awards from both the International Economic Development Council and the Texas Economic Development Council, including eleven straight years of being recognized for economic excellence. The Marble Falls EDC is one of only five organizations statewide to enjoy such a sustained period of success. Fletcher concluded: “I fully acknowledge that I am spoiled in being able to do the work that I love in the community that I love. I count my blessings every single day.” CEO Today Global Awards 2023 - USA -
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