Waste and Recycling Leader of the Year, UK
Ahmed Detta is an entrepreneur with a mission to raise recycling rates through changing the behavioural habits of society when it comes to recycling on the go. He advocates that we need infrastructures in place to establish a positive relationship with plastic. His company Enviroo promotes responsible recycling which creates unity amongst all circular economy stakeholders, ensuring that 100% of Polyethylene Terephthalate (PET) plastic is recycled. Based in the UK, the company uses PET plastic to create ‘food-grade’ polymers, which are then used to recreate food packaging and plastic bottles. Enviroo’s closed-loop recycling method offers long-term viability and ensures transparency, circularity and sustainability thus encouraging commitment from all stakeholders.
Operating their own PET recycling facilities, Enviroo engages and unites all stakeholders in the recycling journey offering a solution to single-use plastic. The company works with a plastic stream which impacts everyone and enables collaboration with government agencies, FMCG (Fast Moving Consumer Goods) brands, consumers and charities. Enviroo is committed to create social impact improvements and currently researching how a deposit return scheme can be designed to enable social impact. The focus will be assessing the feasibility of a deposit return scheme where paybacks are transferred to help rough sleepers fund food purchases and hostel accommodation.
The Enviroo recycling process follows five key steps. PET plastic is first collected by Local Authorities or Waste Operators and purchased by Enviroo for processing. It then processes the plastic waste through a wash line which produces flakes. These flakes are then transferred to an extruder which turns them into polymers. These polymers are used to create pre-moulds for bottles by manufacturers. The pre-moulds are then blown into bottles ready for distribution and client consumption! The recycling process is infinite.