evolving. I pack in a lot of client work but am often found working on strategy or the operational side of the business, for example. It has presented some fantastic learning opportunities over the years, uncovering aspects of business that I’d previously outsourced or handed out to other departments. I’ve learned a huge amount about business development and marketing! I’m lucky to have a fantastic team around me who keep things manageable, allowing me to enjoy the diversity that my role brings. What major trends do you see shaping the future of the accounting industry and how is SRM Accountancy preparing to adapt to these changes? We’re in a very interesting era of technology for all industries, and the accounting industry is certainly facing its own revolution when it comes to automation and artificial intelligence. AI can now be used for forecasting trends, detecting fraudulent transactions, auditing data, automating complex tax compliance tasks, and its capabilities grow daily. We have an adaptive business model that is ready to evolve with technology. Our service offering is based on advisory and consultancy services, and while technology offers expedience, it has yet to emulate the lived experience and personal interaction that people still value. By marrying AI developments with a very personal service and ensuring we stay on top of industry trends, our industry can continue to meet and exceed the needs of clients globally. How do regulatory changes affect your business, especially with the specific financial landscape of Jersey, and what strategies do you employ to ensure compliance and advise your clients effectively? Jersey’s regulatory landscape must evolve continuously to maintain the Island’s reputation as a well-regulated international finance centre. Staying abreast of an often complex regulatory environment is an essential function of our business. From the outset, I’ve invested significantly in technology and education to ensure everyone on the team, including myself, is aware of their obligations. This includes tight internal policies and continuous monitoring systems. Maintaining proactive communication with our clients is also crucial to ensure there are no disruptions to their operations. As a business, we place significant importance on maintaining relationships that go beyond the transactional, so there are never any surprises when it comes to regulatory updates. It’s not enough to simply repeat complex regulatory information; we must communicate in terms that make sense to our clients, with relevant references to their specific business and industry. Each client’s situation is unique, so it’s important to tailor adviceto their specific circumstances, considering the implications on their business. This means clients comply with regulations but also understand the obligations and rationale behind them. SRM Accountancy is known for its involvement in local projects such as supporting the Jersey College for Girls and the Junior Golf Academy. Can you tell us more about these initiatives and why community engagement is important to your company? Jersey has been my home for many years, and I feel lucky to be part of its community. I believe in the power of giving back, both personally and in business, and I’m grateful for the opportunities I’ve had to support some fantastic island programmes through businesses that align with my personal and professional values. We sponsor the Jersey College for Girls LEAP programme, which develops business and entrepreneurial skills in young women. The Junior Golf Academy sponsorship has seen 101 children to date grow their skills and passion in the sport. We’ve also sponsored the Island Games basketball team and are looking at projects in the future “I envision SRM growing its global footprint, leveraging emerging technology and our in-house expertise to offer services to the Channel Islands and beyond.” CEO Today Global Awards 2024 - 68 - - UNITED KINGDOM -
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