- 21 - Video technology itself is the foundation which underpins the entire connected future shopping experience. Bifurcated walls driving separation are gone, harmonizing agency direct or programmatic media buying capacity, connecting consumers with merged access to entertainment and commerce across the retailers and brands who create products or services and the web publishers or social content platforms where consumers are also spending vast amounts of time. Integrating the power of video as the core marketing medium among emerging unified commerce technologies, enabling instantaneous cloud-based customer data and information networks in an all-encompassing resource, with personalized communication made possible by leveraging a 360 view of your customer across every touchpoint, will be core to any business seeking to gain share of wallet, enrich the definition of loyalty, and create with their shoppers by of way inspired affinity that isn’t easily degraded. These are the reasons why the global video commerce market has been experiencing significant growth. In 2022, the market was valued at approximately USD 526.72 billion. It is projected to expand considerably, reaching an estimated value of USD 2.79 trillion by 2028. This rapid growth is indicative of the increasing popularity of video commerce as a retail strategy and its potential to reshape the shopping experience in the coming years. The market is expected to grow at a compound annual growth rate (CAGR) of around 32% during the forecast period from 2023 to 2028 and by 2030 video commerce is predicted to be the leading omnichannel conversion medium. Tell us what your leadership style can be described as, with your wealth of experience in these roles, what have you learned works best and how has this guided you in your role at Firework? My leadership style is guided by several principles which have always been present across my life and are continually evolving; authenticity, active listening, curiosity, empathy, and dynamic exposure to overcoming challenges or hardships (lifehacking, if you will). I would never aspire to be the smartest person in the room, as I believe it’s an isolationist concept alienating valuable contribution. Quiet confidence as a leader, with vocal, visible, shared recognition for the contributions of individuals and teams working with me at any level across all departments, business units, and regions are qualities I’m humbly proud to embrace. I believe in thoughtful communication, honesty, active listening, research, defined expectations, especially amid rapidly iterating environments, and a willingness to lead flexibly based on the dynamic needs of the customer, company, and those who support it. Having a strong grasp on my own leadership strengths and weaknesses has been valuable at Firework, as meaningful institutional investment into a business capable of developing innovation that alters paradigms within an industry identified by analysts as potentially among the most explosive over decades to come can attract some of the world’s top contributors, a diverse crosssection of leadership styles, and starkly varying cultural philosophies. As a means to embracing these assets at Firework, I’ve worked aggressively to promote systems of accurate contribution assessment across all global teams, 360 review and calibration assessments encompassing a diverse cross-section of leader and peers, as well as my commitment to the company as an Executive Sponsor to its Culture Committee. In an environment defined by fluidity, I often ask questions of my team members, especially in situations where a solution isn’t finite, such as: “I’m not sure how we’re going to solve this problem, but you have expertise in this area, what would you do?” Dialogue rooted in recognition for every individual’s capacity to leverage their own experience and expertise is valuable in unlocking each team member’s full potential and willingness to contribute, which makes periods defined by unfixed variables and vast change feel as if there are always constants capable of meaningful engagement among us. A leader with teams who are willing to proactively lean forward with contribution
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