CEO Today Global Awards 2023 - USA - - 68 - Erin Farrell-Talbot Founder Farrell-Talbot Consulting Erin has nearly three decades of public relations experience with firms ranging from start-ups to Fortune 100 companies. Having held key roles in corporate communications departments and PR agencies, she has developed keen insights and perspectives as a communications and media relations strategist. Erin has been an SVP running Edelman’s technology practice, a senior director of worldwide communications at Symbol Technologies and a journalist. She started Farrell Talbot Consulting, Inc. 15 years ago – in 2008, in the middle of the financial crisis. Erin left the comfort of a large agency and started her firm to provide PR support to smaller companies that didn’t have the resources to pay big agency fees, but still needed a strong, experienced PR partner to support communications needs and strategy. Erin wanted to also fill in the gaps for larger public companies that needed extra help and support across their marketing, corporate communications and employee communications teams. The goal, no matter the client or the size, was and continues to be to help deliver results that matter, raise visibility for the client and utilize different communication channels to achieve these goals. How have you seen your firm grow and change in the years since its founding? Over the past 15 years since I started Farrell Talbot Consulting, public relations has gone through significant changes. The rise of digital technology and social media has been one the biggest changes, but there are many others, including some of the following: - Increased focus on content creation: Today, I play a key role in creating original content for clients and their executive teams. We have witnessed many publications shut down over the years and there are not as many journalists or publications for PR people to work with or to pitch. This has created the need to create original content and has given way to the rise of thought leadership pieces from executives. Supporting a thought leadership program requires a great deal of writing for PR professionals beyond the traditional press release or a pitch. This is a huge change in the scope of work from when I first started the firm.
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