- 41 - What is the most important asset when running a business? People. People. People. For Edwin, “there is no point in taking your business forward if you don’t take your people with you. Our people and our values have been the backbone of our business from day one, allowing us to develop a winning culture based on our passion for the brands we support and our commitment to achieving nothing less than the best for our clients.” Ceuta is a fast-growing business and has acquired several companies over the past few years therefore effective integration and decisive leadership have been essential in building out and embedding Edwin’s strategy, vision, and culture across Ceuta Group. Motivated and inspired by his employees and highly tenacious in his approach Edwin always ensures he is delivering back to the company’s stakeholders, clients and shareholders. He has a strong leadership style and empowers his management team to initiate and act with expediency thanks to his very open and inclusive management style. What are your plans for the future of Ceuta Group ? Ceuta Group is ideally positioned to continue to succeed and further build out its global footprint. Edwin has a strong 3–5-year strategy both for organic and acquisitional growth in place to support the future growth of the business. www.ceutagroup.com CEO Today Global Awards 2023 - UNITED KINGDOM -
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