A selection of Bloober Team’s psychological horror best-selling and award-winning projects; Blair Witch, The Medium and Observer. - 13 - CEO Today Global Awards 2023 - POLAND - industry that we should watch out for in the months ahead? We have just come back from GDC and I can see that AI, AR and new mock-up technologies are definitely something we need to look at. Of course there are many new trends of monetisation and so on. But from my personal perspective, we should not focus on always inhabiting short-term trends. What we really needs is the trend which in our niche is always lasting – to create great and fresh stories with the highest quality. I have a quite rebellious soul and every time shareholders or investors ask me to follow a new trend, I ask: “Why?” I believe that fundamental values and the DNA of the company are much more important. Short-term trends (or I would use the world ‘fashions’) in the history of our industry have often been the cause that destroyed many companies. So we are trying to remain aware of all new trends but use them only if this works for our long-term strategy. What are you most looking forward to in 2023? In June we will have a premiere of Layers of Fear, and this is one of the very important moments for me personally. In eastern cultures, 2023 is supposed to be a year of many changes. I have high hopes that many global conflicts will finally end. We have many great ideas and we would love to focus on them and express our creativity. However, we still need to remember about what is happening around us. I do hope that our work will play a small, but influential part, in all of this. What does this award mean to you? I am glad that our company is noticed and appreciated all over the world. It is extremely important that our brand is awarded. Being the first Pole to win this CEO Global Award is undoubtedly a great honour and a great distinction. As they say, examples come from above, so I am glad to have received such an award. For me it is a nice gesture and a confirmation that what I do – what we do – we do well. With all of this, the biggest personal award is the smiles of people from my team, and it is confirmation that we are moving in the right direction. I am taking this award as an honour for the whole of Bloober Team. As I have said before, the CEO is no-one without the right people.
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