CEO Today Global Awards

16 www.ceotodaymagazine.com CEO Today Global Awards 2020 UNITED KINGDOM came on-board, including Mazda Motors UK. Tell us a bit about Feefo’s partnership with Mazda Motors UK. The partnership with Mazda is very exciting because it confirms our value to the automotive market where we were already working with big names like Vauxhall. Mazda UK is using our customer experience platform on its flagship website, enabling potential owners to explore the best and most reliable source of information about vehicles and services – the opinions of verified Mazda owners. This came about because Mazda wanted a review partner that gave consumers real assurance that the reviews they were reading were from verified Mazda-owners. Since Feefo is a well-established brand, we were a perfect fit. But Mazda also believes that listening to its owners is also extremely important, which is why the company is using our artificial intelligence (AI) facility to analyse review content and identify the product features that are most popular. Our Feefo Smart Themes function also allows potential car-buyers to drill down rapidly into hundreds of reviews to find what most concerns them. What excites you about the future of the company? I’m genuinely thrilled with the way we are evolving into a customer insights technology company, based on the innovation of a highly-skilled team. Our clients are some of the biggest brands in their respective markets and they need a more complete, 360-degree view of customers, their routes to purchasing and their mindset. They need to know what works along the customer journey and what falls short. This is exactly what we will be giving our clients. By creating new partnerships, investing in technology and people, Feefo will be a unique customer insights and reviews platform, turning insights into actions that improve customer experience, fully integrated into major enterprises and delivering unmatched ROI. When price and quality are no longer enough, customer experience is paramount, and that’s where our technology and innovation will have a very significant impact. People continue to drive our business and the fact that we’re growing quickly brings about the opportunity to work with some of the best and most exciting talent within the industry. About Feefo: Feefo is uniquely effective in the customer reviews and insights market because the platform only permits real customers to post reviews about products and services. It verifies that each transaction is genuine, using data supplied by its clients. What’s special about Feefo is its ability to help businesses learn and adapt based on these customer insights. The AI- driven platform empowers brands to make smarter decisions and improve customer experiences, while consumers are able to get to the content they want far more quickly and accurately. This cutting-edge technology is trusted by more than 3,500 brands including Next, Vauxhall, Expedia, JCB and Mazda. A trusted partner of Google, Feefo’s technology and consultancy team possesses unique expertise and business insight, enabling brands to optimise the delivery of digital marketing and advertising. The company was established in 2010, achieving rapid expansion, and quickly recognised by The Sunday Times Tech Track as one of Britain’s 100 fastest-growing private technology companies. Feefo is now a Google Partner and a leader in review-based advertising. The company has 119 staff and offices in the UK (London and Petersfield), the US and Australia and operates in 27 languages and eight currencies.