CEO Today Global Awards

85 www.ceotodaymagazine.com CEO Today Global Awards 2019 Taiwan CHOU-CHYE HUANG Chairman and Chief Executive Officer Sunplus Technology CO. LTD.j FIRM PROFILE Sunplus Technology Co., Ltd. (TWSE: 2401, LSE: SUPD), established in 1990, is a leading chip provider for multimedia and automotive applications such as DVD player, portable DVD player, home entertainment audio products, car infotainment and advanced driving assistance system(ADAS). Meanwhile Sunplus is offering high-speed I/O IP, high performance data conversion IP, and analog IP for a broad range of applications on consumer, portable, and connected devices for Sunplus has been accumulating strong IP technologies on consumer and multimedia segments. Sunplus is headquartered in Taiwan and has service offices in Shanghai, Shenzhen and Chengdu. We hold the principles of “Integrity, Service, Innovation, Quality and Excellence” as our business philosophy and “Make difference “ as corporate vision. At Sunplus, We strive to steady operation and keep innovation in technology to provide efficient technical support, sales service and complete system IC solutions to meet customers’ satisfaction. INTEGRITY Being People-Oriented and having Integrity are our top priorities. SERVICE Our responsibility is to provide customers with the best service. QUALITY Perfect quality is our everlasting goal. INNOVATION Developing new products based on innovative technology and creativity. EXCELLENCE Self-surpassing our current abilities is the only means of achieving excellence and continuous breakthroughs in high-tech engineering. Sunplus IC solutions for multimedia home applications and Car infotainment Sunplus delivers IC solutions for multimedia and automotive applications such as DVD player, portable DVD player, home entertainment audio products, car infotainment and advanced driving assistance system(ADAS) which enable customers to build an extremely comfortable and safe tour from home to automotives. Sunplus Media player SoC solution provides the capability of real-time decoding MPEG- 1/2/4 and DivX® HD video contents along with superior sound effect that enable to upconvert the standard DVD into 1080p/1080i/720p HD quality. Sunplus Media player SoC solution with advanced features helps the manufacturers build cost-effective and competitive products to create a high definition audio/video experience. Sunplus Automotive IC solutions provide various advanced features to create a comfortable and safe driving cruise. ABOUT CHOU-CHYE HUANG Mr. Chou-Chye Huang has been the ChairmanofSunplusTechnologyCompany Limited since July 9, 1990 and has been its Chief Executive Officer since December 2005. Mr. Huang served as the President at Generalplus Technology Inc. until May 18, 2015 and serves as its Chairman. He served as Vice President of Sunplus Technology. He served as the President and Chairman at FocalTech Systems Co., Ltd. He serves as the Chairman of Sunplus Venture Capital Company Limited and Sunplus Innovation Technology Co., Ltd. and S2-Tek Inc. He serves as the Chairman of Sunplus HK Technology, Shanghai Sunplus Technology, Sunplus Venture Capital, Lin Shih Investment, Russell Holding, Waveplus Technology, Sunext Technology, Weiying Investment, Waveplus Holding, Sunplus Management Consulting, Supervisor of NCTU Spring Venture Capital Director of Goldkey Technology, Spring Foundation of NCTU, Minton, Taiwan NapoElectro- Optical, Ritek Corp., Avl Technologies, Gemf or, Feature Integration Technology Inc., Gigarams Semiconductor Device Corp., Hsinchu Golf dub, SimpleAct Incorporated, TPVC. He served as the Chairman of Sunplus mMedia Inc. and Sunplus Group. He serves as Chairman of Sunplus mMobile Inc. He served as the Chairman of Giantplus Technology Co., Ltd. He served as Chairman of the Board at Orise Technology Co., Ltd. since June 12, 2012. He has been a Director of Sunplus Technology Company Limited since July 9, 1990. Mr. Huang holds an M.S. in Electrical Engineering from National Tsing Hua University, Taiwan.