Sisel is a family-owned business with a multi-generational impact. How do you ensure the company’s legacy continues while adapting to changing market demands? We talked about sustainability with our product development, but our company as a whole is sustainable in the sense that it is set up to last for generations. Not only are my sons, Thomas and Kaden, and my sister, Leisel, helping to run the company, but we have set up a Dynasty Trust which ensures that our company will endure for many years to come. None of our family will ever be forced to work here, but Sisel and its philosophy are available to those who do want to take part in the work. As a father and a CEO, you bet we talk about Sisel not just in the office, but at night, and on the weekends, during travel, and in meetings. Growing up in Sisel and in the Mower Mission gives you the flavor for what it really is to work here. I grew up with the Mower Mission before Sisel even existed. I worked with my father on our farm, and he would experiment with the things we grew in our garden. That really spurred our interest in the science behind nutrition. I am thrilled that my sons and my grandchildren are now growing up in it. Our family values good education as well. My sons have received degrees in marketing and biology and are great contributors to our business. I expect the same from my grandchildren in the future. From a family standpoint, I see longevity not just in my generation but in future generations. We have created a company that is debt free, and each product is controlled from start to finish. Future generations will be able to focus and put their energy into innovation, marketing strategies, and improving and growing the company well into the future. What is your long-term vision for Sisel International, and how do you see the company shaping the future of health and wellness? My long-term vision for Sisel is continued growth which relies on the principles and values that have taken us to this point. We don’t lose sight of what’s happened in the past, but we look forward to the future, understanding that what lies ahead may not be what we see right now. We must remain agile and adaptable to a changing industry, embracing new opportunities that align with our Mower Mission of empowering individuals to live a healthy lifestyle and achieve success. By creating pathways to health and wealth, we foster personal growth and open doors to a brighter future. CEO Today Global Awards 2025 - USA - - 31 -
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