our products and believe in our mission. We pay the highest compensation in our industry. Our mission is to improve lives with better ingredients in products, and to help our distributors improve their lives while also being rewarded for their hard work and efforts. For us, it is a win-win situation. We improve health by providing safe products, and our distributors get to enjoy our products and get compensated for sharing them. As the CEO and Co-Founder of Sisel International, what core leadership principles have guided your journey, and what lessons have you learned from your experiences? I lead two different groups that make up our workforce: our corporate team, and our distributors out in the field. I value both equally because our corporate team cannot succeed without the effort and hard work of our distributors and vice versa. I have made it a priority to learn to recognize talent and I have high expectations of my corporate employees. I grew up on a farm and learned as a young man to have a strong work ethic, to be self-motivated, and to look beyond my own needs. I expect these attributes from my employees as well as from myself. With our distributor force, these principles are similar; those who succeed have integrity, they motivate themselves and work independently, they have goals and plans and work hard to achieve them. I’ve learned several key things from being a leader. One thing I have always been very careful of is being financially responsible, and it has given our company a sense of security. We are proud that our company is debt free. Our employees and customers feel more confident in our products, knowing that we will be around for generations to come. In my time, I’ve had some wins, but I’ve had losses too. I’ve learned the importance of being focused and allocating my time wisely. I’ve also learned to be aware of the kinds of products our customers need rather than just coming up with things on my own and hoping they will sell. I think it’s important, especially as a leader, to value the wins and the losses. I haven’t always made perfect choices, but I learn something 100% of the time from each of my experiences. Sisel operates in a highly competitive health and wellness market. How do you ensure the company stays ahead through innovation and product development? To stay competitive, I believe you have to have a niche. 40 years ago, our idea to remove harmful ingredients from common household products was a new idea. No one was really doing that, but we were. Many other companies today will tout that they have the “safest” or “best” products, and that is open to a lot of opinion. We know we have the best. We have 40 years of experience with research and studies to really understand what we are doing. Sisel is always going to be ahead because we operate our own manufacturing facilities, which has a huge impact on how quickly we can innovate and develop new products. We are proud to be the most diversified manufacturer in the Mountain West region of the United States. We have the resources to make creams, lotions, shampoos and conditioners, toothpaste, home cleaning products, as well as nutritional capsules, powders, liquid supplements, and even equine and canine products. We have our own laboratory and testing facilities, and research scientists that study the ingredients in our products so that we can always formulate and manufacture them to be the very best. We don’t have to rely on outsourcing or thirdparty formulation or manufacturing to get our work done, we control every aspect of our business, from concept creation to a product shipment on its way to a consumer. What role does sustainability and ethical sourcing play in your company’s production process, and how do you see it impacting the future of Sisel? Growing up on a farm, my father taught me to love the land and treat it with respect. He created the Earth Stewardship Foundation, and we have contributed millions of dollars to help protect endangered species and fragile environments. We take sustainability seriously. CEO Today Global Awards 2025 - USA - - 28 -
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