What role does innovation play in Ceuta Group’s brand-building strategies, and how do you encourage it within the organisation? Innovation is key to any organisation, you need to understand the competitor environment which touches your playing field, and then fully understand whether your brand competes or bringing additional new features and benefits to the consumer, perhaps a redefinition of your product proposition, what does it stand for and again is it still relevant. The success of Ceuta was down to pioneering and innovating not one but two service models that defined our business and gave it success. What advice would you offer to aspiring healthcare or wellness brands looking to break into new markets and achieve sustainable growth? All of the above. – But essential to carry out the Precommercialisation piece: • Business Intelligence, • Know your market, • Know your competitors, • Know your customer base, • Ensure your financial model stacks up. 450+ TEAM MEMBERS ACROSS THE WORLD MARKETS 100+ OPERATING IN ESTABLISHED FOR OVER 25yrs CEO Today Global Awards 2025 - UNITED KINGDOM - - 19 - ABOUT EDWIN Edwin’s career commenced with Cadbury, Wilkinson Sword and into Pfizer Consumer Care [ c-suite] and entered into a European fast-track programme, exiting as a ‘European Market Analyst & Strategist. Edwin is a Life Fellow of the Royal Society of Medicine, Fellow of the Institute of Directors and an Enterprise Fellow of the Kings Trust Hobbies include: Tennis [ County level], Racket Ball, skiing & scuba diving £355 M GROSS VALUE OF BRANDS MANAGED
RkJQdWJsaXNoZXIy Mjk3Mzkz