How do you ensure Ceuta Group remains adaptable and responsive to the rapidly changing consumer goods industry? Albert Einstein once said: “ The measure of intelligence is the ability to change” and Charles Darwin stated that “ The one most adaptable to change is the one that survives” - I agree with them both, throughout my career with my leadership team, I have always stressed that we should understand the market shape three years in advance i.e. will the Shopper or Consumer profile change, What advancements will AI take shape, will our product or service still be relevant etc – But then the focus should be on the solution to adapt to change with the relevant product or service offering. Could you discuss Ceuta Group’s approach to integrating ESG (Environmental, Social, and Governance) principles into its business operations? As per our website messaging: Ceuta Group, sees climate change as a global interconnected challenge that everyone must adapt to. We are always mindful of the risks associated with the impacts of climate change, including severe weather events and environmental changes, as well as the transition risks posed by the policy and technological changes necessary to achieve a greener economy. At Ceuta Group, an IQVIA business, we don’t have large carbon footprints. In all business operations, including travel, we prioritise sustainability by opting for greener alternatives to minimise our carbon footprint and reduce greenhouse gas emissions. Our planet is facing unprecedented risks and damage to its natural resources. Businesses must make more effort to contribute to environmental conservation and foster a culture of environmental stewardship. Ceuta Group, is implementing green initiatives, such as reducing travel and using electric vehicles. We are also committed to minimising the use of single-use plastics, paper, and non-recyclable materials. Waste Management refers to the practice of collecting, transporting, processing, disposing of, managing, and monitoring various waste materials. Ceuta Group, does not produce much waste. We are focusing on increasing recycling and reusing natural materials and minimising waste and natural resources consumption. The clean energy innovation movement started years ago and is growing. Although most of our operations are in shared offices or from home, we are committed to minimising energy use wherever possible. Social responsibility to our employees has always been of high priority in line with our values of taking care of and embracing Diversity & Inclusion, gender balance, disability, CSR support, etc. Ceuta Group, sees climate change as a global interconnected challenge that everyone must adapt to. CEO Today Global Awards 2025 - UNITED KINGDOM - - 18 -
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