CEO Today Global Awards 2025 - UNITED KINGDOM - Ceuta Group partnered with HRA Pharma who were backed by Private Equity, to manage the transition, onboarding and ‘Brand Building’ management of Compeed from J&J into HRA Pharma across 17 markets. Key highlights include: Distributor Management: Negotiated and signed 17 distributor contracts within 90 days, ensuring a seamless sales transition after the acquisition. Expanded Market Reach: Leveraged Ceuta’s International Alliance to grow Compeed’s presence beyond pharmacies into mass-market channels such as e-commerce, convenience stores, and sports shops, aligning with HRA Pharma’s growth goals. Global Data Insights: Provided transparent reporting via a global analytics portal, covering sales, forecasts, stock levels, and KPIs across: • 25 markets for Compeed • 16 markets for ellaOne • UK for Hana • UK & Southeast Asia for Mederma White Space Expansion: Facilitated entry into new markets, including Canada and Israel. Results: Initially focused on Compeed in 17 markets, Ceuta’s role expanded to data analysis in 25 markets and management of three additional brands. Ceuta created a unique and pioneering platform of an integrated ‘End to End’ platform of services under one umbrella to support the journey of a consumer brand from Pre-commercialistaion / Business Intelligence support to Market Omni-channel execution anywhere in the world. Ceuta over the past 10 years acquired leading businesses within their field of expertise ie: [ Bridgethorne: Business Intelligence & Research & Category Insights support / Training. 1HQ Global – Creative & Brands Communication business. Click Consult – Digital performance agency delivering digital content, Seo, UX effectiveness & Digital Consumer engagement. HRA Pharma Successful Global ‘Brand Fostering’ Case Study - 17 -
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