CEO Today Global Awards 2025 - UNITED KINGDOM - of a high importance contributing to the larger IQVIA Group being part of the Nasdaq, etc, but for smaller companies, your bankers or PE investors need to see accuracy and consistency in your financial numbers to get backing. Can you share insights into recent initiatives or technological advancements Ceuta Group has adopted to enhance brand development and market reach? Our business is heavily focused on data, support and provision, which evidence bases the work we carry out for clients or departments within our business. Ceuta’s market position is to support the total journey of a consumer brand; we commence with Market Business Intelligence to Market Execution; the first part is key. Ceuta acquired a Business Intelligence and category services business 10 years ago, providing data and analytics to global consumer players, Retailers, and PE, now part of IQVIA with access to AI-powered intelligence supporting our own businesses but increasingly to clients. How do you foster a collaborative and forward-thinking culture within Ceuta Group’s diverse team of over 350 individuals? Culture, Communication and Collaborative engagement with your workforce are key - the 3 ‘C’s. I also believe that for the majority of businesses, having your workforce in the office is beneficial, so that you allow collaboration, team building, ongoing face-to-face communication, not working in isolation, a framework & supporting and enhancing productivity, less distraction from home activities and no 1, the office is the best environment to create and develop culture, it’s the heartbeat of any business. To ensure we have Best Practices in developing culture, we have TMD [ Training, Management & Development] support for all employees, annual engagement for appraisals to support their roles or career development, monitor and benchmark their progress at work and review and set them new business and personal goals for the forward year. It is key and relevant that your workforce is continually kept informed, we have regular Townhall meetings combining office and field personnel, quarterly newsletters and in parts of our Group annual conferences, monthly leadership team meetings and as the CEO, I will go out and visit our office locations and do a short face to face townhall update and with the opportunity for our employees to ask any questions.. In what ways does Ceuta Group’s unique collective of capabilities across the value chain provide a competitive advantage for your clients? Ceuta Group has two primary first-mover advantages on a global scale, which position us as leaders in our industry. As the CEO I pioneered and innovated two new industry global models with ‘ First Market Move Advantage’ with the support of my team. We created a Global route to market outsourcing services business for brands and companies [ MFG & PE] to totally manage and develop their brand or business across 107 global markets from within one Group and one point of contact which would back into a wider team. Services include – Appointment of a local market Ceuta Alliance partner, Route to market salesforce representation, local market IP, Contract manufacturing, Data analytics, Forecasting, Finance, logistics, regulatory, local market strategy etc. Our planet is facing unprecedented risks and damage to its natural resources. Businesses must make more effort to contribute to environmental conservation and foster a culture of environmental stewardship. - 16 -
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