How has your leadership style influenced the growth and success of Ceuta Group over the past 25 years? Leadership is crucial to the success of any business. I prioritise clear and concise communication, setting a realistic and achievable vision, and providing a clear direction for the company, Supported by well-defined fiscal objectives & STEM quarterly analysis report [ Strategy to Execution Management] for the leadership team. I allow my leadership to lead without interference, as trust is key, to allow them to manage, initiate, and motivate their teams whilst achieving results. It’s important to have monthly meetings that have set agendas to allow for forward preparation, inclusive of business results; people updates & support, comms updates and bespoke objectives, which can be followed up. What strategies have you implemented to position Ceuta Group as a leading global corporate brand building business in the Health & Wellness and CPG sectors? Strategy is key to all businesses, it’s a guide [objectively and numerically] to all of your stakeholders. I have eight companies within the Ceuta Group, every year I ask our Heads to deliver an annual fiscal ‘Business Plan’ inclusive of the strategy and a summary overview of 3 years ahead as a road map and this outward extended view is key as market shapes can change over time, therefore adapting and recognising market change in advance is essential to the success and future-proofing your business. Business plans need to be stretched, but must be realistic and achievable, as in our case our numbers are GLOBAL CORPORATE BRAND STRATEGY & INNOVATION CEO OF THE YEAR Bessant CEO of Ceuta Group Edwin CEO Today Global Awards 2025 - UNITED KINGDOM - - 15 -
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