CEO Today - Global Awards 2025

www.ceutagroup.com For over 25 years Edwin Bessant has steered Ceuta Group from a start-up to the Nasdaq (NYSE) through being recently acquired by IQVIA, to become a leading global brand-building consumer company within the Health & Wellness and CPG market sectors. Under his leadership, the company developed an innovative and pioneering business model, achieving ‘ First Market Move’ status, constantly adapting the business to market changes & needs, delivering an ‘End to End’ integrated outsourcing services solution to support the journey of a consumer brand from pre-commercialisation to market execution. In this exclusive interview, Edwin discusses his leadership philosophy, the importance of innovation, and how Ceuta Group continues to evolve in a rapidly changing industry. CEO Today Global Awards 2025 - UNITED KINGDOM - - 14 -

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