CEO Today Global Awards

75 www.ceotodaymagazine.com CEO Today Global Awards 2019 Japan YOSHINORI YAMASHITA CEO of Ricoh Co LTD FIRM PROFILE Ricoh imagines what the future could bring. We help companies and individuals transform the way they work and harness their collective knowledge. We are always moving forward with new ideas and new ways of improving lives. Change is driven by imaginative thinking. That is the proposition of the Ricoh brand. These two words describe the way we work with each other, the way we bring value to our customers’ businesses, the way we interact with the market. They express our belief in the creative potential of individuals and organizations, our emphasis on forward thinking and positive results. For those who want to transform their business and leverage the collective knowledge and imagination of their people, the solution is as simple as imagine. change. It is more than just a new tagline. It’s the essence of the Ricoh brand experience. Corporate Brand Story The greatest asset of a company, a country, or the Earth itself, is the imagination of its people. By thinking creatively and collaborating with each other, people can improve the way communities live and work together. From the very beginning, Ricoh has been energized by this belief in the power of creative ideas. The company’s founder, Kiyoshi Ichimura, nurtured a unique pool of thinkers, motivated by professional pride, who refused to be limited by tradition. They envisioned a world where information could be copied precisely and distributed at the touch of a button?a world where critical business knowledge was available anywhere, anytime. Ricoh made this vision a reality through a potent combination of technology, engineering, and quality manufacturing. Its printers, copiers and fax machines spearheaded the era of office automation and revolutionized business operations. More recently, managed document services have established Ricoh’s reputation as a global document expert. Today, Ricoh is a truly international company. It fosters genuine partnerships with its customers through exceptional standards of service. With Ricoh’s technical ability and IT knowledge on their team, these companies can reduce costs, eliminate waste and streamline processes—yielding tangible benefits for their own customers. Most importantly, by freeing employees to think creatively, and making institutional wisdom more readily available, Ricoh promotes business transformation that is profound and lasting. ABOUT YOSHINORI YAMASHITA Mr. Yoshinori Yamashita has been Chief Executive OfficerandExecutivePresidentatRicohCompany, Ltd. since April 1, 2017. Mr. Yamashita served as Deputy President at Ricoh Company, Ltd. since June 22, 2016 until April 1, 2017. Mr. Yamashita served as Senior Managing Executive Officer and General Manager of Business Solutions Division at Ricoh Company, Ltd., June 2012 and April 2014 respectively and served as its General Manager of Corporate Planning Division and Corporate Senior Vice President since April 2011 and since June 2012 respectively. Mr. Yamashita has been General Manager of Corporate Planning Division at Ricoh Co. Ltd. since April 2011 and has been its Corporate Executive Vice President since June 2012. He served as an Executive Vice President of Corporate Liaison at ProStrakan Group plc. He served as General Manager of New Business Development Center of Corporate Planning Division at Ricoh Co. Ltd. since April 2011. Mr. Yamashita served as the President and Chief Executive Officer of Ricoh Electronics, Inc from 2008 to 2011. He was responsible for Ricoh’s U.S. production of copiers, peripherals and printed circuit boards aswell as production andmarketing of thermal media products, toner, developer and other products. He has been Corporate Vice President of Ricoh Co. Ltd. since April 2010 and served as its Executive Officer since June 2010. He served as Managing Officer of Nippon Express Co. Ltd. and also served as its Officer. He has 28 years of experience. Since joining Ricoh in 1980, he served in a variety of areas: business strategy, planning, purchasing and production control positions. Mr. Yamashita served as Division Manager of the Production Strategic Center in the Production Business Group. He also served at Ricoh U.K. Products Ltd. from 1995 to 2002. He served as a Director of Ricoh Innovations Corporation. He has been a Director of Ricoh Co. Ltd. since June 2012. He served as a Director of ProStrakan Group plc. He served as a Director of Nippon Express Co. Ltd. Mr. Yamashita is a graduate of the National University of Hiroshima, with a Degree in Management Engineering.