CEO Today Global Awards

www.ceotodaymagazine.com 74 CEO Today Global Awards 2019 ISRAEL ASAF ELIMELECH CEO & Executive Director of Plus500 LTD www.plus500.co.uk ABOUT ASAF ELIMELECH The Plus500 trading platform is offered by Plus500UK Ltd, a UK based company with its offices located in the City of London. The company is authorised and regulated by the Financial Conduct Authority (FCA) to offer Contracts For Difference (CFD). The company is a rapidly growing CFD provider and currently offers its portfolio of over 2000 instruments. Plus500UK Ltd is a subsidiary of Plus500 Ltd; a company listed on the London Stock Exchange’s Main Market for Listed Companies, and headquartered in Haifa. Objectives & Vision Our Strategy Plus500 has established a strong foundation from which it is well positioned to deliver future growth. Plus500’s strategic priorities have to date differentiated, and will continue to differentiate, Plus500 from its competitors and be fundamental to Plus500’s future success. Continue to acquire New Customers and retain Active Customers Plus500’s own marketing has been and will continue to be the driving force behind New Customer growth within Plus500’s current markets and potential new jurisdictions. These innovative marketing initiatives allow Plus500 to deploy targeted marketing resources and develop highly effective marketing campaigns through the monitoring and control of customer acquisition spend based on data analytics tools and proprietary algorithms. Increase trading volume from Active Customers on the Trading Platform Plus500’s consistent focus on innovation, best-in-class user experience and breadth of offering are the key elements of increasing activity ofActive Customers on the Trading Platform. Plus500’s continued emphasis on innovation will enable it to continue to be amongst the first to market in launching new instruments which customers find desirable, such as high profile, newly listed equities. FIRM PROFILE Mr. Asaf Elimelech has been the Chief Executive Officer of Plus500Ltd. sinceMay8, 2016 and its Executive Director of Plus500 Ltd. since February 28, 2016. Mr. Elimelech is a Director of Plus500UK Ltd. Mr. Elimelech served as Joint Chief Executive Officer of Plus500 Ltd. from February 28, 2016 May 8, 2016 to and also served as its Chief Subsidiaries Officer until March 6 2016. Mr. Elimelech is responsible for all subsidiaries within Plus500. He served as the Chief Executive Officer of Plus500AU Pty Ltd. and has worked for the Group for the last three years. He serves as a Director of Plus500UK Limited, Plus500AU PTY. LTD and Plus500IL Ltd. Prior to joining Plus500, Mr. Elimelech was a supervisor at PwC Israel from 2008 to 2012, specialising in biotech and commercial audit, as well as providing tax services to clients. Mr. Elimelech holds a B.A. in Accounting and Economics from Haifa University and is a certified accountant in Israel. “Plus500 has established a strong foundation from which it is well positioned to deliver future growth. Plus500’s strategic priorities have to date differentiated, and will continue to differentiate, Plus500 from its competitors and be fundamental to Plus500’s future success.”