CEO Today Global Awards
69 www.ceotodaymagazine.com CEO Today Global Awards 2019 Bahrain FIRM PROFILE Al Baraka Banking Group B.S.C. (“ABG”) is licensed as an Islamic wholesale bank by the Central Bank of Bahrain and is listed on Bahrain Bourse and NasdaqDubai. It is a leading international Islamic banking group providing its unique services in countries with a population totaling around one billion. It is rated BBB+ (long term) / A3 (short term) by Islamic International Rating Agency and BB (long term) / B (short term) by Standard & Poor’s. ABG and its Units offer retail, corporate, treasury and investment banking services, strictly in accordance with the principles of the Islamic Shari’a. The authorized capital of ABG is US$ 2.5 billion. The Group has a wide geographical presence in the form of subsidiary banking units and representative offices in 17 countries, which in turn provide their services through over 695 branches. Al Baraka Banking Group has operations in Jordan, Egypt, Tunis, Bahrain, Sudan, Turkey, South Africa, Algeria, Pakistan, Lebanon, Saudi Arabia, Syria, Morocco and Germany in addition to one branch in Iraq and two representative offices in Indonesia and Libya. The Group’s Vision has been stated as our corporate ethos: ‘We believe society needs a fair and equitable financial system: one which rewards effort and contributes to the development of the community’ Flowing from this statement of our values and as a natural consequence of it, our Mission is stated thus: ‘To meet the financial needs of communities across the world by conducting business ethically in accordance with our beliefs, practicing the highest professional standards and sharing the mutual benefits with the customers, staff and shareholders who participate in our business success’ In prioritizing our values and raising them above the mere attainment of corporate size and product range and delivery, we believe that we will expand naturally and as a matter of course, as we build the kind of relationships with our customers which are based on true partnership with them. We believe that banking has, or ought to have, a crucial role to play in society, one in which as bankers we have an incredible responsibility of stewardship for the resources placed in our hands. To meet this responsibility and use the resources wisely, we rely on Shari’a principles to guide us as we participate in our customers’ successes, sharing in the social development of families, businesses and society at large. By ‘partnership’, therefore, we mean that our success and that of each of our customers are as intertwined as our jointly held beliefs. Taking part in the joint effort is therefore our reward. We see money as a means to capitalise on opportunities and create a better society for all of us. Money becomes the conduit by which we enter into new opportunities together and take part in common effort for mutual reward; as steward of the resources entrusted to us, our efforts contribute to building the community, at home and in the wider world. Our Pay off line: Your Partner Bank ‘Your Partner’ signifies an intimate, personal and long term relationship. ‘Partner Bank’ signifies a relationship between equals who share in the rewards and benefits arising from the partnership. As Partners, Al Baraka will take the time to get to know its customers, to understand their needs and find the right solution that suits them personally. ‘Your Partner Bank’ suggests a long-term relationship where both parties will work together to achieve their common goals. By taking a long-term view of the relationship, Al Baraka and its customers can achieve more together. It is focused on opportunities, implying that Al Baraka contributes to the development of the people, businesses and communities it serves. “We believe society needs a fair and equitable financial system: one which rewards effort and contributes to the development of the community”
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